By Anthony Ha
Acast is announcing today that it has raised $35 million in Series C funding, bringing its total funding to more than $67 million. Investors in the round include AP1 (which manages some of the capital in Sweden’s national income pension system), as well as Swedbank Robur funds Ny Teknik and Microcap.
Ross Adams, who became Acast’s CEO last fall, told me that the money will allow Acast to expand, both in terms of its product offerings and the geographies where it operates.
The company has focused on bringing technology to the surprisingly old-fashioned world of podcast advertising. In fact, it pioneered the practice of dynamically inserting ads into podcasts — as opposed to the model where (as Adams put it), “When you listen to a five-year-old podcast, you’ll hear the host read a five-year-old ad.”
Earlier this year, it announced a partnership with the BBC, allowing the BBC’s podcasts to remain ad-free in the United Kingdom while inserting ads everywhere else.
“We don’t mind if your show is absolutely huge or absolutely tiny,” Adams said. “The model we have allows a serious mainstream publisher like the BBC to monetize — or a bedroom podcast hobbyist.”
At the same time, Adams wants Acast to support other business models. It’s already experimenting with paid, premium content through its Acast+ app, but it sounds like there are more paid podcast products in the works: “We want to be that central point of monetization, [whether] they make money through advertising or they’re looking at premium offerings.”
As for geographic expansion, Acast says it launched in Ireland, New Zealand and Denmark this year. It also plans to grow in …read more